Editing the Music Video

Before we begin to edit, we dump all the footage from the SD card into a folder. We then watched all of the clips and selected the few takes that we will use. Once those were placed as raw footage in the editing software, we began the editing process. In the beginning, there were 12 scenes from our storyboard. Despite there being many takes, Mariapaula and I needed to agree on which video would be the best for the final scene. We placed all of our footage onto the program (iMovie) as the first step. Then, I went through each of the clips and cut the audio from them. When editing, I glance and analyze how the scenes would work and what could be taken out and what can be changed. I had to shorten some of the videos because the actual scene would be enacted in the middle of the video. We tested how we could change the speed in some scenes and to see if it could enhance the scene, which did for some of them.

There is an adjustment in iMovie where you can stabilize a video that is shaky. This setting helped improve many of our scenes. Mostly because it make the music video much smoother. Then, we used a website which converts YouTube videos into audio files. I had to go copy the link of the YouTube video of the song we were using, and download it as an mp3 audio. We added it to the third track of our music video. Mariapaula figured out how to make the music best fit and cut a bit of the beginning of it. She then cut the audio clip and shortened it to our last lyric at the end of the video. We expected our music video to be just a bit over a minute and with the song added, the music video came out about a minute and 8 seconds.

While we were editing the third, fifth, and sixth scene, Mariapaula and I did not like the way they played together. We also noticed one of the scenes wasn't filmed right. Also, when we had "finished" editing, the video came out only 58 seconds long. We had to figure out what was wrong with those scenes, and how to fix it; so we planned to reshoot them on December 1. When done reshooting, we imported the new footage which also made the video longer than a minute. Something we wanted to do with our music video was put together the lyrics to match with whats happening in the scenes. Mariapaula suggested scenes 5-7 to fit with the song, but it wouldn't have the start of Verse 2 to start with scene 8. But, we had to make Verse 2 to fit with the scenes after 8 because then the song would end correctly for the music video. We then added a few transitions in areas that suggested there was a new locations (cross-dissolve). We had finished the editing process and I exported the music video.

Refiliming Certain Scenes in Music Video

After reviewing our footage from the first time we filmed, we had noticed some mistakes. Firstly, in the scene where Juan is in the car, he is supposed to be getting out. When we filmed, I had told him to be getting in, when in the storyboard it was meant to be the opposite. Another thing wrong with that is that, to be getting out, he would be at his girlfriend’s house. When we originally filmed it, it was outside his lover’s house, so the setting was also incorrect. We also noticed that Mariapaula had left her eye drops in the scene of her crying in the back. As well as in the frost two scenes we couldn’t see her phone that well in general. This made it difficult to see the photos of her and Juan. I went to Key West for Thanksgiving break, so I was unable to film during the first few days (Tuesday-Thursday)

However, Mariapaula had already been planning to help Emily and her group with their music video. So she used the opportunity to ask them to help reshoot the first two scenes. As I wasn’t needed for this, it was easy for them to reshoot. When I got back on Thursday, we had planned to reshoot the next day but had to cancel because of personal problems. We then rescheduled for Sunday. When the day came, Juan had come over to my house and we waited for Mariapaula to pick us up. We drove to her house and filmed the scene where Juan gets out of the car. We had the car on neutral and told him to set it to parking and go to turn off the engine. As he was turning it off, he was to look at the flowers in the driver seat and we panned the camera to it. This scene took only about three or four takes.

Next, we wanted to add a scene of Juan "driving" back home. Juan is unable to drive so someone else had to do the driving. Since we were at Mariapaula's house and using he car, she did it. She was also her mom's daughter and the only one with a license. So, she drove the car out of the driveway and slightly down the street. When I started recording there had been a car in the way not moving. So we had to wait for them to move the car in order to record. After that, I had angled the camera to face the house from the left and across the street. I stood still as Mariapaula drove by and into the driveway. This scene was also pretty easy. It only took about two or three takes. After this scene, we were finished and reviewed all of the footage put together.

Filming the Music Video

To shoot our film, we went over to Mariapaula's house to use as the setting for the music video. Our friend, Emily, had checked out a camera from our teacher on Thursday. She also came over so we could both utilize the camera (as she wanted also film at her house and wanted our help). Mariapaula played as the girlfriend in the relationship. We invited our friend Juan to come and be the boyfriend in the relationship. Before we actually began to film anything, I took some photos of Juan and Mariapaula to place in the background (her phone). After we took the photos, we began filming our first scene. This scene was fairly simple, since all it was was Mariapaula sitting on the couch, with the TV on and scrolling through the photos that we took of them. In the next scene, it was a closer angle of her showing tears (that were made using eye drops) and a closer look of her phone, as she wipes away her tears and gets up. This led to a scene of Mariapaula in the kitchen "cooking" dinner for herself and her boyfriend. This was a high angle and I had to hold the camera above her for this. After this, we shot the scene where the two are in bed facing away and Juan is wide away as his "girlfriend" is crying. This was a high angle, as I held the camera directly above them. We quickly shot a small scene in the same room of Juan just staring at the wall while he's in bed.

Then, we began to shoot the scenes using the car and him leaving his affair's house. Mariapaula's family knows and is friends with their neighbors, so we used their front door and driveway to film these shots. Firstly we shot Juan getting into the car, putting his seatbelt on, putting his hands on the wheel, and looking at the flowers we placed in the passenger seat. This took a couple tries, but we finally got the best and quickest one. Next, I had to pretend to be Juan and pull out of the driveway in the car since Juan doesn't have his license yet. I was wearing a similar top and bands as him to attempt the best to look like him. This scene was somewhat difficult as I could only look to the left when pulling out and Mariapaula had to look to the right for me so I could pull out safely; this was in order for the camera to not see my face. Our friend Emily was also playing as Juan's affair, and was waving goodbye to the car as we pulled out. Next, we filmed a scene where Juan and his affair are leaving his affair's "house." As mentioned before, we used Mariapaula's neighbor's house to film this scene. This scene was very easy to shoot, as all it was was Juan walking out with Emily following right behind him.

For the last few scenes, we returned into Mariapaula's house. Mariapaula's dad had brought pizza and her mom had brought leftovers from a restaurant she had came back from. We used the pizza and the leftover as props for the scene with the dinner. In this scene, we arranged the table to have candles and plates facing across from each other. Mariapaula them walks into the scene with two plates, places one on Juan's side and one on her side as she sits down. This entire time, we had Juan use my phone to pretend that he is texting someone and laughing. For this scene we had used the tripod to keep a still and steady image of the scene. In the scene that follows directly after, it was a close-up of Juan holding my phone. We renamed Mariapaula's contact to a fake name which is supposed to be that of his affair: Vanessica. I went on Mariapaula's phone and spammed love-related emojis (hearts, heart eyes, etc.) and she filmed the phone receiving them

Storyboard

Costumes: The characters in the music video will be wearing both a formal and informal clothing throughout the video. Since the girlfriend is cooking up dinner at home for a mini-date, they will need to wear formal clothing. However in other scenes before and after the date, they will be wearing regular informal clothing.

Lighting: We will be mostly using natural lighting in our film. Whenever we are outside we will be using the natural lighting, as well as when we are in the kitchen, since there are a lot of windows for natural lighting. We will use the ceiling lights in the room to dim the lights during the dinner and sleeping scene, along with some candles to light them too.

Acting: In the beginning, the girlfriend already knows about her man cheating, so she is in a sad mood from the start. The man however, is in an elated and energetic mood after leaving the side chick's house and coming home to his girlfriend. At night in the bedroom, the characters will have to pretend to be asleep.

Makeup: The girlfriend and the side chick will both be wearing makeup. They are both at home so there isn't anything that special. So they will be wearing simple makeup, especially the girlfriend for their dinner.

Props: Actors in the music video will be holding multiple things, such as the girlfriend using a phone to scroll through old pictures. Flowers will be needed for the the boyfriend to give to his girlfriend; to cover the fact that he is cheating on her. The girlfriend will be making dinner, so she needs kitchen supplies to prepare the food (cutting board, knife, pan, ingredients). She will also need two plates full of food in order for her to bring it to her boyfriend and have a dinner. Candles will be lit at the dinner table.

Setting: There will be two or three settings in the music video. In these settings, it will involve houses, and rooms inside of one. There needs to be scenes of the mistress' house and the boyfriend leaving it. The rest of the video will be shot in the girlfriend's house: in the living room, front door, kitchen, and bedroom. 

Camera angles, movements, and shots: All the angels will be filmed differently in some scenes. The scene where the boyfriend is in the car will be a low angle and where the girlfriend in cooking in the kitchen will be shot at a high angle. Most common movements that will be used is panning and tracking shots. For example when the boyfriend is leaving the mistress' house. Over the shoulder shot of the boyfriend driving out of his mistress' driveway. Lastly, in the second to last scene, we plan on using a aerial shot of the bed, to show that the couple is "sleeping." Medium shot of the boyfriend in  bed. 

Editing: There will crosscuts where the girlfriend is cooking while her boyfriend is on the way home. Also we incorporated a cutaway into the flowers in the car, to the next scene of the boyfriend gifting his girlfriend the flowers when he gets home. Another cutaway used was at dinner, where the girlfriend is bringing the food and you can see the boyfriend using his phone. Next scene will be of the phone getting a lot of notifications. 

Sounds: Since this is a music video, the sound we will be using all throughout the film is the song. The song we are using is "I'm Not The Only One" by Sam Smith. We also might use small sound effects in the video like a car starting or knife chopping.

Planning

Location:
In our project, we will be meeting at Mariapaula's house to discuss how we will shoot. Most of the shooting will be done there. We will decide whether or not we want to move locations for specific scenes if necessary. We plan to shoot mostly in her kitchen and dining room. As well as the master bedroom and living room. The location is supposed to seem homey.

Health & Safety:
In one of our scenes, we plan for the woman in the relationship to make dinner for her family. Meaning that items in the scene can be prone to injure us. We will have band-aids nearby in case anybody gets accidentally cut. We will also have a phone available to call an ambulance in case anything gets really serious. Other safety measures we'll have is to be careful around the pool at her house. There also might be a scene near a fireplace, and we will have a fire extinguisher nearby in case anything gets out of hand.

Props:
Our props would have to match with the setting, and we plan on filming at my house, mostly in the kitchen. There needs to be a knife because the girlfriend is making food for her cheating boyfriend. Other kitchen supplies could work as well, like a cutting board or a pan. We also need our phones and a dinner table that is ready for food to be eaten upon. Other small details, such as plates and candles should be a nice touch for a homey feel. Some fake flowers are needed for the boyfriend, to give to his girlfriend when he gets home.

Costumes:
 My partner and I just want to have a normal couple, who are basically in their freshman year of college, and high school sweethearts. Actors have to dress this age, and the girlfriend will be at home, so the costumes would be casual. Jeans and a comfy t-shirt, or maybe an outfit that is suitable for "date night." One of the scenes will be the girlfriend looking through her phone of old pictures with her boyfriend. There are no pictures of both actors together, so there will be a photoshoot with different outfits of the couple. Overall, the costumes would not give off an elegant vibe like how the original video for the song is.

Schedule:

• 11/18: No class today, planning will begin the next class.
• 11/19: We begin planning our music video: figuring out the location, when the project is due, how much time we will have to film and edit, etc.
• 11/21: Writing storyboard and planning to film for the weekend. Blogs due at midnight. 
• 11/22: Check out the camera to use for filming that weekend. We need to get it before everyone else because there is a limited amount. Photoshoot and maybe a couple scenes shot at a movie theater.
• 11/23: Darwin might have plans Saturday night so we cannot film this day.
• 11/24: Another group was invited to film their project at Mariapaula's house, so we will be filming there the entire day. Not every scene will be completed.
• 11/25: Media class starts that day (a two-day week at school). I will bring my laptop in order to begin editing the footage that we have so far. (Has been dumped into the computer over the weekend) There is a filming blog due that night from what was recorded on 11/24.
• 11/26: After-school filming at Mariapaula's house.
• 11/27-30: (Thanksgiving break) Last-minute recording 
• 12/2: Filming blog #2 due at midnight.
• 12/4: Last-minute editing
• 12/6: Project due in class

Intro to New Project

As we begin to wrap up our old project, we are being introduced to our new project. My group and I have learned a lot since we started our old project. Some being camera angels, shots, and how to edit. Now with our new project, we will have a much better idea of how our project will be. Our new project will be a music video. For this project, it will just be Mariapaula and I, as Macy decided to do her own project. To begin, we must choose a song to make our music video on. After spending a while to look for a song, we finally came to the decision that we will make our music video on “I’m Not The Only One” by Sam Smith. This song was finally chosen because the vibe from the song fit exactly what we were looking for. Now, my partner and I will begin to work out what exactly we want our music video to be.

Previously, we went through many different genres and songs for our project. Originally, Macy was still in our group and all three of us could not come to an afterAfter picking our song, we looked at the music video made by Sam Smith. His music video of the song is about a couple and has a romantic theme. We looked at a few other unofficial music videos and they all had just about the same vibe. It is a slow pop song with a depressing theme. It talks about someone's lover who figured out that they are being cheated on. In the music video, it is a wife who is having a mental breakdown while it flashes to her husband having an affair with a woman. There are variety of shots and angles, for example, hand-held shots, low, and eye-level angles. The sound at the beginning of the video is of dialogue between the couple before the guy leaves the house. Background noise is also added, birds chirping, rustling leaves from the wind, and a car engine. Scenes that have been edited were probably to fix lighting, besides that, there are no transitions, only cutting to different scenes that are happening at the same time. Mis en scene for this video is very simple for a broken love story:

1.) The actors in the music video are wearing nice, formal clothing. The wife is dressed with a white long beautiful dress, similar to wedding dress. Husband is wearing a tuxedo.

2.) Natural lighting is in most of the video. There are also studio lights from a high angle for when the artist is on stage performing the song. Blue and dark lighting establishes the setting of a club/bar.

3.) There are more than 2 actors in the music video. There is the original couple and the mistress that the husband is cheating with. The artist is seen as the entertainer in the club/bar, singing the song.

4.) When there are clips of the wife, she is seen crying, meaning her mascara is streaming down her face. However, both women are wearing makeup that you wear when you’re going out. (Glam/casual)

5.) Props in the video are things such as alcoholic drinks, a cigarette, and bottles of lighter fluid to light a fire. 

6.) There are multiple settings found in the video. It starts at the house of the couple, and it switches to the bar, and the bathroom in the bar/club. The wife is even seen going to a local convenience store.

Editing Journey (Oct 25-Nov 6)

On October 25, our classmates had to wrap up filming and use the school's computers to start editing. This is if they did not bring their own laptops to edit their projects. This assignment was supposed to be finished by the 29th. Except, when they came to class and began to work on their commercials, the editing studio seemed to not work. This was bad news due to the fact the type could now not work on their video project. However, it became out completely fair because my teacher extended the date (November 11). She additionally promised that the computer systems would be fixed by using the next time we would walk in. This gave my classmates extra time to edit. In the meantime, they were given the project to blog about editing, however most of them could not without a doubt tell the truth. Instead, they blogged about no longer being capable to edit, and what their expectations were.

My group did not find this an inconvenience we had my friend's laptop computer to work on our commercial.
The class was blogging while we have been enhancing our commercial. We had been comfortable with our consequences after each and every member had put in their own work and inputs. We had completed and began exporting the movie, however then my group and I realized we had to get our modifying blog done. That is the place I mentioned what work I did while we had been editing our commercial. We managed to work all the way till the give up of class and publish it earlier than leaving. We had successfully completed on October 29th and had performed earlier than all people else could. On Halloween (Oct 31), I had left to El Salvador to go visit my family since my grandma was ill. As I was gone, my teammates continued to work on our commercial and add finishing touches

On November 4, our teacher announced what would be the plans for this week. She told our class that we would be allowed to edit for 2 extra days. My classmates have been given the time that was promised. This allowed them to create their commercial the way they wanted to. My friend and I were left to study other companies as they finished up their editing. We even got to view a friend's PSA on vaping. We finally got to send our commercial to our teacher, and that way, we would not have to worry about turning it in later. November 6 got here around, and it was the ultimate day to edit; all people used to be adding their remaining touches. It was the last day because our class needs to work on our critical reflection questions next time. These important questions and the industrial will each be due on Monday, November 11

Editing the Commercial

On the same day when we finished our shooting, we began to edit our commercial. We decided to bring home my laptop from home and to use iMovie to edit our film. My partner Macy used her SD card for the camera. We put in her SD card into my computer and moved the files onto my flash drive. Then we took out the SD card so we only had to worry about carrying around my flash drive. Then, with all the files in the flash drive, we sorted out which takes we’re going to make it into the commercial. We made a separate folder with the good takes in them, as well as the song we will be using and a Vans logo. We made sure that we would have enough footage to reach a 25 seconds minimum and 30 seconds maximum. There was a total of about 12 takes used.

We imported all of the media into iMovie to being with. We rearranged them into the order we wanted the commercial to be in. When editing, the first scene with the shoes, we adjusted the lighting and exposure in it to make it more bright. We clipped the scene to cut it off as soon as the person walking gets off frame. In the next scene, we also cut it so it starts just a second before I walk on frame, and cuts off right as I walk off. We also adjusted the lighting in this scene to make it more bright. After this scene, the scene with the skateboard starts. I cut off the beginning when Mariapaula struggles to get on the skateboard, and the end when she gets off. We tried to make this scene as short as possible. This scene also had the lighting adjusted to match the other scenes.

Then, in the scene the follows, Mariapaula kicks the skateboard up and catches it. This scene was also edited to be short, as it plays directly after the scene she gets on the skateboard. The lighting in this scene was also edited to be more bright and to fit the other scenes. Next, we clipped the nest take to be shorter. The parts where Macy says to start and when we walk back were clipped off. The scene right after of Macy walking up the stairs was also clipped. Next, we had the scenes with the shoes. We clipped the scenes off between shoes to transition smoothly between each other. Whenever someone with one shoes walked off, we added another scene with a different pair of shoes walking in. Then Mariapaula covers the screen with her shoe, which was clipped to fit. This then cuts to the back of my shoe walking up the stairs. We added the Vans logo on top of this scene.

Filming the Commercial

We began to film our commercial today, mostly following our story board. We did the important parts first, like the scenes with the skateboard and all the apparel we brought in, since it was the only day we could use it. We first shot our scene with me walking down the stairs wearing my black high top vans. We did about 7 takes since we were unsure if we wanted to do a flash pan or not. Next, we went to the covered walkway where we brought my partner Macy’s skateboards to shoot a scene. In the scene, my other partner Mariapaula jumps on the skateboard. We did about 4 takes since we then changed the shoes she wore to match the scene that came after. Then, we went over to the cafeteria where we shot our next scene. In this scene, Mariapaula is supposed to appear that she arrived at the cafeteria to meet me. We practiced how we would interact, as well as Macy crossing the camera, showing her apparel. This took about 5 shots since it took us a while to keep a straight face and make the interaction look natural.

After Macy walks by, it goes to the next scene showing her walking up some stairs. This scene took about 3 takes since we were unsure how fast she should go, and shot three takes with different speeds. The next scene was a compilation of all the shoes we had used. Our friend, Emily, had let us borrow her pairs of shoes, since she owns quite a lot of them. In this scene, we shoes a low angle shot of us individually doing different movement with our feet. First, Macy wore red high tops and walked into the frame and did few movements with her feet. This then cuts to Mariapaula in her same position wearing different pairs of shoes. Mariapaula then walks off the frame and we switch Macy’s shoot to show her doing a different motion with her walking in and walking out in one motion. Both Mariapaula and I shuffle our feet into the frame and across the screen, which then leads to her sliding in and covering the camera with her foot. This took many takes, around 12, because we had to retake if anything was off. Such as any shadows, off-lighting, un-centered shots, and more. 

This was all the shooting we had done for the first day. Then, in the next day, we took our time to shoot our final scene, with me walking up the stairs. We shot it so that it would pick up from when Mariapaula first covered the camera with her shoe. The camera was under my shoe, and then I start walking up the stairs and the camera moves back. This scene was not so difficult to shoot and only took about 3 takes. Then, we shot our first scene in the commercial, which is when 3 students are sitting at their desk at school as someone walks by. As the person walks by, the bell is supposed to “ring” and that is when the three students get up from their chair and walk away. This scene was very easy to shoot and took simply only two takes. In the end, our footage and takes came out better than expected and the process was made way more simplified because of our planning and storyboarding.

Storyboard

Storyboard

We made a storyboard during class with simple drawings and illustrations on how we plan to make our commercial. Since the commercial is approximately 25-30 seconds long, and each scene is about 5 seconds long, we needed to use 6-7 scenes in total. In the storyboard, we will figure out what camera angles and shots we will be using. As well as the roles we will be playing and how we will edit the raw footage to the final product. In the storyboard, the costumes and clothing we will be wearing will be decided and planned for when we will shoot.

 In our first scene, we sketched out our idea of a three-short of the three of us sitting at a desk together doing our work as the bell rings. In the scene, a person will walk to the right in front of the three students, and a graphic match will connect it to the next scene. In the second scene, the camera is still as the person walks down steps, showing their Vans apparel. In this scene the camera will flash pan to the right, transitioning into the third scene. In the third scene, it will be a medium close-up of a person’s feet, wearing Vans shoes, getting on a skateboard and skating away towards the right as the camera flash pans.

In the next scene, the person who was skating in the previous scene will have arrived to his destination and meet up with his friends as they walk into the cafeteria. This scene will be a two shot of him and his friend, who are both wearing Vans apparel. In the fifth scene, a new person appears as the two other boys disappear into the cafeteria. The new girl is walking to the left and the camera does a tilt/zoom into shoes. This scene is a medium long-shot. In the sixth scene, there will be different close-up takes with different pairs of shoes. Each take involves the same movement; walking and dancing. We will then edit the footage together to make a graphic match of all the shoes together in one motion. In the final scene, the last pair of shoes from the previous scene will be walking out of frame and down the stairs as the Vans logo appears.

All of our scenes will be mostly naturally lit using the sun’s lighting. However there will still be parts with artificial lighting from the rooms. When we actually start filming our commercial, we will shoot the first scene first. Then we will shoot the scenes with the skateboards first, because we have limited time with them. We will shoot multiple takes of the same scene in case of any unpredictable mishaps that may appear in the background or anything else. We will be bringing in a laptop form home and be using iMovie to edit. This is to make it easier to edit our film. All of this planning from the storyboard is done to have everything ready and prepared for when we shoot to maximize productivity. We go in depth with our misc-en-scene and our angles and other factors. In the end, we will have the film ready to edit and implement our plans on how we want to edit it.

Editing Lesson Blog

Editing

Today in class we learned about the editing process and learned how to work our editing software pinnacle studios. The teacher showed us how to work a camera, as well as the tripod. She taught us about SD cards and how they work with the camera. She also taught us the basic maneuvers of the camera, like recording, turning on and off, and screen gestures. Then, she taught us how to work the tripod. She first extended it out to make it taller. Later she showed us how to put the camera on the tripod itself. 

Next, the teacher began to show us how to import the footage into our computer. We must create a folder on the desktop for our specific project, and “dump” all the footage from the SD card and onto the folder on the desktop. She showed us how to navigate inside the files of the SD, like DCIM and AVCHD. 

Later, she taught us how to use the editing software. We will be using Pinnacle Studios for our editing process. She demonstrated how to create a new movie and how to import our footage into the editing program to begin our editing. When we import our footage into the program, it is called “raw footage” which means that it is the raw takes and media we took with the camera before editing. We learned about the layers of the editing program. AV1 is the Titles, AV2 is the Film, AV3 is the Music. This will be important for making our commercial and any other project because the layers matter since it determines what will be shown on screen.

Then, we were shown little tools about the editing program. One of which was “split clip” which has a little razor blade shape. This tool splits the clip into two separate clips that can be edited and modified seperately. Later, she showed us the tools that appear when you right click on a clip. One of the tools is the “open effects editor.” This is where you go to add any titles, change contrast and lighting, and transitions.

Finally, we learned how to save our product onto the desktop. This doesn’t mean that the project is completely done, since it can still be edited for any later changes. She also showed us how to reopen our project and open it again whenever we want to make any adjustments. 

Planning Blog for Vans Commercial

Introduction

Before we begin anything in our project, we will plan what the film process will be like. We have to figure out what props and costumes we will be using. As well as the schedule and location list must be prepared before hand. This also includes a backup plan in case any event were to change our ability to film in our location or during the time we prepared. Overall, we need to basically make an outline of the film process and backup plan in case anything were to change.

Mis En Scene

• Props: Props for out commercial would be skateboards, backpacks, and school supplies in a class. We need these to complete the theme for back to school. 

• Costumes: Main edition to costumes would be the actual shoes and different styles of them. Also there will be some apparel that the brand offers and other skater-type clothing. This includes, flannels, beanies, hoodies, ripped jeans, and other delinquent styles. 

• Location: There are different locations where we can shoot a skating commercial. Since we are only allowed to be on campus, we made our theme back to school. We plan on filming in the bus loop in front of the media center. Including the stairs that go up to it. Senior patio is another option if it is a sunny day. In a quick location, there would be covered passageways. 

• Back-up Plan: If the weather gets out of hand, and it begins to rain (especially in Florida), we will only be in areas where its covered. The only part that does not have “shelter” is the senior patio and there would be no problem if it rains because we would use the bus loop and covered hallways. If one of the actors aren’t here, we will substitute another classmate. Also if our “professional” skater is not present the day we are filming those scenes, then I will go on youtube to have a quick crash course on a few skating tricks. 

• Schedule: 
• 10/11- Planning Commercial
• 10/15-Storyboard 
• 10/21-Quick Lesson and maybe with free time we can film a few scenes
• 10/23- Full day of filming
• 10/25- Finish whatever my group needs to film and we will begin editing.
• 10/29- Finish editing by the end of class (Due that day)

Research Conventions & Codes

Commercial on Vans shoes and apparel

My group and I viewed shoe commercials on YouTube to get an idea on how we need to film our commercial. Then we looked at Vans commercials specifically to see how the product itself is. We identified that Regular commercials are usually of people tying their shoes, and wearing many different styles. The music of each commercial is up beat. There are close up shots of the shoes, and it cuts to a different situation/action that involves the shoes (skating, running, walking, dancing, etc). Examples of Cross cutting to a person wanting to take action, and cuts to her running to the road.

Their trademark is “Off the Wall” and usually INSERT it at the end of the commercial. The logo w ould pop up in the scene when the camera moves (pans or tilts) to a different part in the situation. Also in other commercials, there is a product shot where it shows their new styles and where the consumers could get them. We plan to take still shots of the shoes to insert at the end of the commercial to showcase the entire collection we have shown

With my group, we plan on bringing in our own pairs of vans to show the different styles. Also to have someone who skates in order to have a variety of action shots. We also want to have people wearing the apparel and accessories to show. We plan on editing the commercial with graphic matches and ending it with the logo. We plan on shooting in areas throughout the school like the track, courtyard, and hallways. We would go to the track and/or courtyard to shoot scenes with the skateboard showing tricks and close ups of the shoes on the skateboard

Introductory

     Hello, my name is Darwin Rodriguez, and welcome to my blog. This blog will be about my process throughout my AICE Media Studies class. But for now, I will introduce myself and give you a bit of background on who I am. I currently am a Sophomore at Fort Lauderdale High School and am 15 years old. I am taking AICE Media Studies because I would like to explore different career fields that I may be interested in and learn more and solidify my knowledge on the subject.

     As said before, I am a Sophomore at Fort Lauderdale. I have lived in the United States since I was 2 years old and was born in El Salvador. I have a very big family with lots of uncles, aunts, and cousins; however, I am the only child. I have many interests such as technology, film, music, psychology, and social sciences. I hope that with partaking in this class, I will get a more hands-on experience with the film and editing process.

   In this blog, I will be documenting my progress throughout my projects in my AICE Media Studies class.