On the same day when we finished our shooting, we began to edit our commercial. We decided to bring home my laptop from home and to use iMovie to edit our film. My partner Macy used her SD card for the camera. We put in her SD card into my computer and moved the files onto my flash drive. Then we took out the SD card so we only had to worry about carrying around my flash drive. Then, with all the files in the flash drive, we sorted out which takes we’re going to make it into the commercial. We made a separate folder with the good takes in them, as well as the song we will be using and a Vans logo. We made sure that we would have enough footage to reach a 25 seconds minimum and 30 seconds maximum. There was a total of about 12 takes used.
We imported all of the media into iMovie to being with. We rearranged them into the order we wanted the commercial to be in. When editing, the first scene with the shoes, we adjusted the lighting and exposure in it to make it more bright. We clipped the scene to cut it off as soon as the person walking gets off frame. In the next scene, we also cut it so it starts just a second before I walk on frame, and cuts off right as I walk off. We also adjusted the lighting in this scene to make it more bright. After this scene, the scene with the skateboard starts. I cut off the beginning when Mariapaula struggles to get on the skateboard, and the end when she gets off. We tried to make this scene as short as possible. This scene also had the lighting adjusted to match the other scenes.
Then, in the scene the follows, Mariapaula kicks the skateboard up and catches it. This scene was also edited to be short, as it plays directly after the scene she gets on the skateboard. The lighting in this scene was also edited to be more bright and to fit the other scenes. Next, we clipped the nest take to be shorter. The parts where Macy says to start and when we walk back were clipped off. The scene right after of Macy walking up the stairs was also clipped. Next, we had the scenes with the shoes. We clipped the scenes off between shoes to transition smoothly between each other. Whenever someone with one shoes walked off, we added another scene with a different pair of shoes walking in. Then Mariapaula covers the screen with her shoe, which was clipped to fit. This then cuts to the back of my shoe walking up the stairs. We added the Vans logo on top of this scene.
Tuesday, October 29, 2019
Friday, October 25, 2019
Filming the Commercial
We began to film our commercial today, mostly following our story board. We did the important parts first, like the scenes with the skateboard and all the apparel we brought in, since it was the only day we could use it. We first shot our scene with me walking down the stairs wearing my black high top vans. We did about 7 takes since we were unsure if we wanted to do a flash pan or not. Next, we went to the covered walkway where we brought my partner Macy’s skateboards to shoot a scene. In the scene, my other partner Mariapaula jumps on the skateboard. We did about 4 takes since we then changed the shoes she wore to match the scene that came after. Then, we went over to the cafeteria where we shot our next scene. In this scene, Mariapaula is supposed to appear that she arrived at the cafeteria to meet me. We practiced how we would interact, as well as Macy crossing the camera, showing her apparel. This took about 5 shots since it took us a while to keep a straight face and make the interaction look natural.
After Macy walks by, it goes to the next scene showing her walking up some stairs. This scene took about 3 takes since we were unsure how fast she should go, and shot three takes with different speeds. The next scene was a compilation of all the shoes we had used. Our friend, Emily, had let us borrow her pairs of shoes, since she owns quite a lot of them. In this scene, we shoes a low angle shot of us individually doing different movement with our feet. First, Macy wore red high tops and walked into the frame and did few movements with her feet. This then cuts to Mariapaula in her same position wearing different pairs of shoes. Mariapaula then walks off the frame and we switch Macy’s shoot to show her doing a different motion with her walking in and walking out in one motion. Both Mariapaula and I shuffle our feet into the frame and across the screen, which then leads to her sliding in and covering the camera with her foot. This took many takes, around 12, because we had to retake if anything was off. Such as any shadows, off-lighting, un-centered shots, and more.
This was all the shooting we had done for the first day. Then, in the next day, we took our time to shoot our final scene, with me walking up the stairs. We shot it so that it would pick up from when Mariapaula first covered the camera with her shoe. The camera was under my shoe, and then I start walking up the stairs and the camera moves back. This scene was not so difficult to shoot and only took about 3 takes. Then, we shot our first scene in the commercial, which is when 3 students are sitting at their desk at school as someone walks by. As the person walks by, the bell is supposed to “ring” and that is when the three students get up from their chair and walk away. This scene was very easy to shoot and took simply only two takes. In the end, our footage and takes came out better than expected and the process was made way more simplified because of our planning and storyboarding.
Monday, October 21, 2019
Storyboard
Storyboard
We made a storyboard during class with simple drawings and illustrations on how we plan to make our commercial. Since the commercial is approximately 25-30 seconds long, and each scene is about 5 seconds long, we needed to use 6-7 scenes in total. In the storyboard, we will figure out what camera angles and shots we will be using. As well as the roles we will be playing and how we will edit the raw footage to the final product. In the storyboard, the costumes and clothing we will be wearing will be decided and planned for when we will shoot.
In our first scene, we sketched out our idea of a three-short of the three of us sitting at a desk together doing our work as the bell rings. In the scene, a person will walk to the right in front of the three students, and a graphic match will connect it to the next scene. In the second scene, the camera is still as the person walks down steps, showing their Vans apparel. In this scene the camera will flash pan to the right, transitioning into the third scene. In the third scene, it will be a medium close-up of a person’s feet, wearing Vans shoes, getting on a skateboard and skating away towards the right as the camera flash pans.
In the next scene, the person who was skating in the previous scene will have arrived to his destination and meet up with his friends as they walk into the cafeteria. This scene will be a two shot of him and his friend, who are both wearing Vans apparel. In the fifth scene, a new person appears as the two other boys disappear into the cafeteria. The new girl is walking to the left and the camera does a tilt/zoom into shoes. This scene is a medium long-shot. In the sixth scene, there will be different close-up takes with different pairs of shoes. Each take involves the same movement; walking and dancing. We will then edit the footage together to make a graphic match of all the shoes together in one motion. In the final scene, the last pair of shoes from the previous scene will be walking out of frame and down the stairs as the Vans logo appears.
All of our scenes will be mostly naturally lit using the sun’s lighting. However there will still be parts with artificial lighting from the rooms. When we actually start filming our commercial, we will shoot the first scene first. Then we will shoot the scenes with the skateboards first, because we have limited time with them. We will shoot multiple takes of the same scene in case of any unpredictable mishaps that may appear in the background or anything else. We will be bringing in a laptop form home and be using iMovie to edit. This is to make it easier to edit our film. All of this planning from the storyboard is done to have everything ready and prepared for when we shoot to maximize productivity. We go in depth with our misc-en-scene and our angles and other factors. In the end, we will have the film ready to edit and implement our plans on how we want to edit it.
In our first scene, we sketched out our idea of a three-short of the three of us sitting at a desk together doing our work as the bell rings. In the scene, a person will walk to the right in front of the three students, and a graphic match will connect it to the next scene. In the second scene, the camera is still as the person walks down steps, showing their Vans apparel. In this scene the camera will flash pan to the right, transitioning into the third scene. In the third scene, it will be a medium close-up of a person’s feet, wearing Vans shoes, getting on a skateboard and skating away towards the right as the camera flash pans.
In the next scene, the person who was skating in the previous scene will have arrived to his destination and meet up with his friends as they walk into the cafeteria. This scene will be a two shot of him and his friend, who are both wearing Vans apparel. In the fifth scene, a new person appears as the two other boys disappear into the cafeteria. The new girl is walking to the left and the camera does a tilt/zoom into shoes. This scene is a medium long-shot. In the sixth scene, there will be different close-up takes with different pairs of shoes. Each take involves the same movement; walking and dancing. We will then edit the footage together to make a graphic match of all the shoes together in one motion. In the final scene, the last pair of shoes from the previous scene will be walking out of frame and down the stairs as the Vans logo appears.
All of our scenes will be mostly naturally lit using the sun’s lighting. However there will still be parts with artificial lighting from the rooms. When we actually start filming our commercial, we will shoot the first scene first. Then we will shoot the scenes with the skateboards first, because we have limited time with them. We will shoot multiple takes of the same scene in case of any unpredictable mishaps that may appear in the background or anything else. We will be bringing in a laptop form home and be using iMovie to edit. This is to make it easier to edit our film. All of this planning from the storyboard is done to have everything ready and prepared for when we shoot to maximize productivity. We go in depth with our misc-en-scene and our angles and other factors. In the end, we will have the film ready to edit and implement our plans on how we want to edit it.
Tuesday, October 15, 2019
Editing Lesson Blog
Editing
Today in class we learned about the editing process and learned how to work our editing software pinnacle studios. The teacher showed us how to work a camera, as well as the tripod. She taught us about SD cards and how they work with the camera. She also taught us the basic maneuvers of the camera, like recording, turning on and off, and screen gestures. Then, she taught us how to work the tripod. She first extended it out to make it taller. Later she showed us how to put the camera on the tripod itself.
Next, the teacher began to show us how to import the footage into our computer. We must create a folder on the desktop for our specific project, and “dump” all the footage from the SD card and onto the folder on the desktop. She showed us how to navigate inside the files of the SD, like DCIM and AVCHD.
Later, she taught us how to use the editing software. We will be using Pinnacle Studios for our editing process. She demonstrated how to create a new movie and how to import our footage into the editing program to begin our editing. When we import our footage into the program, it is called “raw footage” which means that it is the raw takes and media we took with the camera before editing. We learned about the layers of the editing program. AV1 is the Titles, AV2 is the Film, AV3 is the Music. This will be important for making our commercial and any other project because the layers matter since it determines what will be shown on screen.
Then, we were shown little tools about the editing program. One of which was “split clip” which has a little razor blade shape. This tool splits the clip into two separate clips that can be edited and modified seperately. Later, she showed us the tools that appear when you right click on a clip. One of the tools is the “open effects editor.” This is where you go to add any titles, change contrast and lighting, and transitions.
Finally, we learned how to save our product onto the desktop. This doesn’t mean that the project is completely done, since it can still be edited for any later changes. She also showed us how to reopen our project and open it again whenever we want to make any adjustments.
Then, we were shown little tools about the editing program. One of which was “split clip” which has a little razor blade shape. This tool splits the clip into two separate clips that can be edited and modified seperately. Later, she showed us the tools that appear when you right click on a clip. One of the tools is the “open effects editor.” This is where you go to add any titles, change contrast and lighting, and transitions.
Finally, we learned how to save our product onto the desktop. This doesn’t mean that the project is completely done, since it can still be edited for any later changes. She also showed us how to reopen our project and open it again whenever we want to make any adjustments.
Friday, October 11, 2019
Planning Blog for Vans Commercial
Introduction
Before we begin anything in our project, we will plan what the film process will be like. We have to figure out what props and costumes we will be using. As well as the schedule and location list must be prepared before hand. This also includes a backup plan in case any event were to change our ability to film in our location or during the time we prepared. Overall, we need to basically make an outline of the film process and backup plan in case anything were to change.
Mis En Scene
Before we begin anything in our project, we will plan what the film process will be like. We have to figure out what props and costumes we will be using. As well as the schedule and location list must be prepared before hand. This also includes a backup plan in case any event were to change our ability to film in our location or during the time we prepared. Overall, we need to basically make an outline of the film process and backup plan in case anything were to change.
Mis En Scene
- Props: Props for out commercial would be skateboards, backpacks, and school supplies in a class. We need these to complete the theme for back to school.
- Costumes: Main edition to costumes would be the actual shoes and different styles of them. Also there will be some apparel that the brand offers and other skater-type clothing. This includes, flannels, beanies, hoodies, ripped jeans, and other delinquent styles.
- Location: There are different locations where we can shoot a skating commercial. Since we are only allowed to be on campus, we made our theme back to school. We plan on filming in the bus loop in front of the media center. Including the stairs that go up to it. Senior patio is another option if it is a sunny day. In a quick location, there would be covered passageways.
- Back-up Plan: If the weather gets out of hand, and it begins to rain (especially in Florida), we will only be in areas where its covered. The only part that does not have “shelter” is the senior patio and there would be no problem if it rains because we would use the bus loop and covered hallways. If one of the actors aren’t here, we will substitute another classmate. Also if our “professional” skater is not present the day we are filming those scenes, then I will go on youtube to have a quick crash course on a few skating tricks.
- Schedule:
- 10/11- Planning Commercial
- 10/15-Storyboard
- 10/21-Quick Lesson and maybe with free time we can film a few scenes
- 10/23- Full day of filming
- 10/25- Finish whatever my group needs to film and we will begin editing.
- 10/29- Finish editing by the end of class (Due that day)
Tuesday, October 8, 2019
Research Conventions & Codes
Commercial on Vans shoes and apparel
My group and I viewed shoe commercials on YouTube to get an idea on how we need to film our commercial. Then we looked at Vans commercials specifically to see how the product itself is. We identified that Regular commercials are usually of people tying their shoes, and wearing many different styles. The music of each commercial is up beat. There are close up shots of the shoes, and it cuts to a different situation/action that involves the shoes (skating, running, walking, dancing, etc). Examples of Cross cutting to a person wanting to take action, and cuts to her running to the road.
Their trademark is “Off the Wall” and usually INSERT it at the end of the commercial. The logo w ould pop up in the scene when the camera moves (pans or tilts) to a different part in the situation. Also in other commercials, there is a product shot where it shows their new styles and where the consumers could get them. We plan to take still shots of the shoes to insert at the end of the commercial to showcase the entire collection we have shown
With my group, we plan on bringing in our own pairs of vans to show the different styles. Also to have someone who skates in order to have a variety of action shots. We also want to have people wearing the apparel and accessories to show. We plan on editing the commercial with graphic matches and ending it with the logo. We plan on shooting in areas throughout the school like the track, courtyard, and hallways. We would go to the track and/or courtyard to shoot scenes with the skateboard showing tricks and close ups of the shoes on the skateboard
My group and I viewed shoe commercials on YouTube to get an idea on how we need to film our commercial. Then we looked at Vans commercials specifically to see how the product itself is. We identified that Regular commercials are usually of people tying their shoes, and wearing many different styles. The music of each commercial is up beat. There are close up shots of the shoes, and it cuts to a different situation/action that involves the shoes (skating, running, walking, dancing, etc). Examples of Cross cutting to a person wanting to take action, and cuts to her running to the road.
Their trademark is “Off the Wall” and usually INSERT it at the end of the commercial. The logo w ould pop up in the scene when the camera moves (pans or tilts) to a different part in the situation. Also in other commercials, there is a product shot where it shows their new styles and where the consumers could get them. We plan to take still shots of the shoes to insert at the end of the commercial to showcase the entire collection we have shown
With my group, we plan on bringing in our own pairs of vans to show the different styles. Also to have someone who skates in order to have a variety of action shots. We also want to have people wearing the apparel and accessories to show. We plan on editing the commercial with graphic matches and ending it with the logo. We plan on shooting in areas throughout the school like the track, courtyard, and hallways. We would go to the track and/or courtyard to shoot scenes with the skateboard showing tricks and close ups of the shoes on the skateboard
Monday, October 7, 2019
Introductory
Hello, my name is Darwin Rodriguez, and welcome to my blog. This blog will be about my process throughout my AICE Media Studies class. But for now, I will introduce myself and give you a bit of background on who I am. I currently am a Sophomore at Fort Lauderdale High School and am 15 years old. I am taking AICE Media Studies because I would like to explore different career fields that I may be interested in and learn more and solidify my knowledge on the subject.
As said before, I am a Sophomore at Fort Lauderdale. I have lived in the United States since I was 2 years old and was born in El Salvador. I have a very big family with lots of uncles, aunts, and cousins; however, I am the only child. I have many interests such as technology, film, music, psychology, and social sciences. I hope that with partaking in this class, I will get a more hands-on experience with the film and editing process.
In this blog, I will be documenting my progress throughout my projects in my AICE Media Studies class.
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