My group and I viewed shoe commercials on YouTube to get an idea on how we need to film our commercial. Then we looked at Vans commercials specifically to see how the product itself is. We identified that Regular commercials are usually of people tying their shoes, and wearing many different styles. The music of each commercial is up beat. There are close up shots of the shoes, and it cuts to a different situation/action that involves the shoes (skating, running, walking, dancing, etc). Examples of Cross cutting to a person wanting to take action, and cuts to her running to the road.
Their trademark is “Off the Wall” and usually INSERT it at the end of the commercial. The logo w ould pop up in the scene when the camera moves (pans or tilts) to a different part in the situation. Also in other commercials, there is a product shot where it shows their new styles and where the consumers could get them. We plan to take still shots of the shoes to insert at the end of the commercial to showcase the entire collection we have shown
With my group, we plan on bringing in our own pairs of vans to show the different styles. Also to have someone who skates in order to have a variety of action shots. We also want to have people wearing the apparel and accessories to show. We plan on editing the commercial with graphic matches and ending it with the logo. We plan on shooting in areas throughout the school like the track, courtyard, and hallways. We would go to the track and/or courtyard to shoot scenes with the skateboard showing tricks and close ups of the shoes on the skateboard
