Planning Blog for Vans Commercial

Introduction

Before we begin anything in our project, we will plan what the film process will be like. We have to figure out what props and costumes we will be using. As well as the schedule and location list must be prepared before hand. This also includes a backup plan in case any event were to change our ability to film in our location or during the time we prepared. Overall, we need to basically make an outline of the film process and backup plan in case anything were to change.

Mis En Scene

• Props: Props for out commercial would be skateboards, backpacks, and school supplies in a class. We need these to complete the theme for back to school. 

• Costumes: Main edition to costumes would be the actual shoes and different styles of them. Also there will be some apparel that the brand offers and other skater-type clothing. This includes, flannels, beanies, hoodies, ripped jeans, and other delinquent styles. 

• Location: There are different locations where we can shoot a skating commercial. Since we are only allowed to be on campus, we made our theme back to school. We plan on filming in the bus loop in front of the media center. Including the stairs that go up to it. Senior patio is another option if it is a sunny day. In a quick location, there would be covered passageways. 

• Back-up Plan: If the weather gets out of hand, and it begins to rain (especially in Florida), we will only be in areas where its covered. The only part that does not have “shelter” is the senior patio and there would be no problem if it rains because we would use the bus loop and covered hallways. If one of the actors aren’t here, we will substitute another classmate. Also if our “professional” skater is not present the day we are filming those scenes, then I will go on youtube to have a quick crash course on a few skating tricks. 

• Schedule: 
• 10/11- Planning Commercial
• 10/15-Storyboard 
• 10/21-Quick Lesson and maybe with free time we can film a few scenes
• 10/23- Full day of filming
• 10/25- Finish whatever my group needs to film and we will begin editing.
• 10/29- Finish editing by the end of class (Due that day)

Research Conventions & Codes

Commercial on Vans shoes and apparel

My group and I viewed shoe commercials on YouTube to get an idea on how we need to film our commercial. Then we looked at Vans commercials specifically to see how the product itself is. We identified that Regular commercials are usually of people tying their shoes, and wearing many different styles. The music of each commercial is up beat. There are close up shots of the shoes, and it cuts to a different situation/action that involves the shoes (skating, running, walking, dancing, etc). Examples of Cross cutting to a person wanting to take action, and cuts to her running to the road.

Their trademark is “Off the Wall” and usually INSERT it at the end of the commercial. The logo w ould pop up in the scene when the camera moves (pans or tilts) to a different part in the situation. Also in other commercials, there is a product shot where it shows their new styles and where the consumers could get them. We plan to take still shots of the shoes to insert at the end of the commercial to showcase the entire collection we have shown

With my group, we plan on bringing in our own pairs of vans to show the different styles. Also to have someone who skates in order to have a variety of action shots. We also want to have people wearing the apparel and accessories to show. We plan on editing the commercial with graphic matches and ending it with the logo. We plan on shooting in areas throughout the school like the track, courtyard, and hallways. We would go to the track and/or courtyard to shoot scenes with the skateboard showing tricks and close ups of the shoes on the skateboard

Introductory

     Hello, my name is Darwin Rodriguez, and welcome to my blog. This blog will be about my process throughout my AICE Media Studies class. But for now, I will introduce myself and give you a bit of background on who I am. I currently am a Sophomore at Fort Lauderdale High School and am 15 years old. I am taking AICE Media Studies because I would like to explore different career fields that I may be interested in and learn more and solidify my knowledge on the subject.

     As said before, I am a Sophomore at Fort Lauderdale. I have lived in the United States since I was 2 years old and was born in El Salvador. I have a very big family with lots of uncles, aunts, and cousins; however, I am the only child. I have many interests such as technology, film, music, psychology, and social sciences. I hope that with partaking in this class, I will get a more hands-on experience with the film and editing process.

   In this blog, I will be documenting my progress throughout my projects in my AICE Media Studies class.