This was taken from the website, Art of the Title, and it is under the genre of Thriller. The logo of Columbia Pictures, which comes from Sony, fades in. This is used to give the audience the info of the movie they are watching and what film studio it comes from. The first scene of this movie seems to be an establishing shot of a large city, with the title of the company that produced it. That is one of 20 titles that are seen throughout the entire opening sequence. The first three titles are the production companies, and then it leads to the names of some actors. The list is quickly paused, with the title of the movie being shown. The next scenes present the rest of the actors in the film and the technical support who helped make the movie. In each image, it is easier to make out that this large city is actually New York City. With these aerial shots, they are taken to popular places around the city, for example, Times Square, Empire State Building, even Central Park. Title 20 was the expected "Directed by," which is always seen before the movie begins. Transitions are very abrupt because each scene is only a few seconds long.
The design for the titles is unique, for it has a 3D effect, where the letters being angled the same as the buildings. This matches the mood of the intense music and setting portrayed. Also, the camera seems to start at an aerial shot and proceeds to lower to the ground. Before the movie actually begins, the last title scene is at a low angle, and a long shot of Central Park. I would assume that this is to tell the audience that the movie is about to begin and the characters will be introduced.
The genre is reinforced in this opening sequence by some intense music and the titles design, looking bold and realistic. They look realistic because they cast shadows on the buildings and are reflected through the windows. The fonts are also large and high in the air, to give the audience "low-grade anxiety," according to the description. Usually, when something is high and unreachable, it symbolizes wealth and power. This creates a strange presence that haunts the city. This leaves the audience to wonder what will take place in New York. However, one would not know if the movie is a thriller because the setting is on a nice day in fall and characters are talking about something they are excited about. That is if they never watched the trailer for the movie. The proposed idea that the characters are discussing is of a building, and how it is going to be a great investment; and for movies that discuss houses, the main plot will be about the house and what it has. It might have a great feature or a haunting/powerful one.
Strategies used to appeal to the audience is making the names of the actors appear visible and are on for a few seconds for them to acknowledge who will be in the movie. The enigma that is established from the outset is where the rest of the film will take place, which is later found out that it is in the house that contains the "panic room."
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